Dude, This is Dell Technologies

Agency Network: 
December 2021


It was almost impossible to watch your favorite show in the early 2000s without hearing the catchphrase: "Dude, you're getting a Dell." Steve, “The Dell Dude,” appeared in 26 different commercials over three years for the PC company, becoming a national sensation for his iconic catchphrase.

Now, 20 years later, Steve is back, teaming up with Dell Technologies once again to show how far they’ve come from the days of CD burners and DVD upgrades.

Film advertisement created by VMLY&R, United States for Dell Technologies, within the category: Electronics, Technology.

Advertising Agency: VMLY&R, , United States of America
Film Production: Framestore Pictures
Post Production: Nomad
Post Production: Company 3
Post Production: Sound Lounge
Chief Creative Officer, VMLY&R: Wayne Best
Executive Creative Director, VMLY&R: Niraj Zaveri
Executive Creative Director, VMLY&R: Justin Ebert
Associate Creative Director, VMLY&R: Crystal Deuel
Associate Creative Director, VMLY&R: Elliott Graham
Executive Business Lead, VMLY&R: Rachel Krouse
Group Director, Client Engagement, VMLY&R: Allie Ritter
Account Supervisor, VMLY&R: Ally Reis
Senior Account Manager, VMLY&R: Jenny Anderson
Group Executive Producer, VMLY&R: Bobby Jacques
Senior Producer, VMLY&R: Allison Raich
Senior Content Production Business Manager: Maggie Diaz
Managing Director, Strategy & Insights, VMLY&R: Jen Bonhomme
Connections Director, Social, VMLY&R: Jason Syptak
Senior Connections Manager, VMLY&R: Rachel Sider
Connections Manager, VMLY&R: Gaby Ringvald
Senior Analyst, Innovation & Data, VMLY&R: Leah Ramos
SVP Of Global Brand, Creative & Experiential Marketing, Dell Technologies: Liz Matthews
Senior Director, B2B Campaigns + Talent Attraction, Dell Technologies: Rachael Henke
B2B Campaigns, UF Creative Strategy/Broadcast, Dell Technologies: Rochelle Covington
Global Communications, Dell Technologies: Patti Kelly
Corporate Communications, Dell Technologies: Talia Hill
Director, Framestore Pictures: Ben West
Managing Director, Framestore Pictures: Jennifer Siegel
Head Of Production, Framestore Pictures: Anne Vega
Line Producer, Framestore Pictures: Kevin Clark
DP, Framestore Pictures: Toby Irwin
VFX Supervisor On Set, Framestore: Eric Rosenfeld
VFX Supervisor In Post, Framestore: Gigi Ng
Lead Flame Op, Framestore: Greg Gaskins
Nuke Compositor, Framestore: Zavier Mojica
Nuke Compositor, Framestore: Joseph Yoon
CG Lighting Technical Director, Framestore: Nico De La Fuente
CG Previs, Framestore: Francisco Dias
CG Asset/Model Technical Director, Framestore: Andrew Trout
CG Rigger, Framestore: Jeremy Livingston
CG Animation Lead, Framestore: Yarim Machado
CG Senior FX Technical Director, Framestore: David Wanger
Senior Producer, Framestore: Michael Brown
Executive Producer, Framestore: Nick Fraser
Editor, Nomad: Jared Coller
Assistant Editor, Nomad: Danie Weltman
Producer, Nomad: Justin Ladd
Senior Colorist, Company 3: Jamie O'Bradovich
Producer, Company 3: Nick Krasnic
EP, Company 3: Ashley McKim
HOP, Company 3: Julia Paskert
Engineer, Sound Lounge: Tom Jucarone
Producer, Sound Lounge: Camila Dayson Aravena
Executive Producer, Sound Lounge: Susie Shuttleworth
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