Dell Technologies

There’s an Innovator in All of Us

Agency: VMLY&R


Dell Technologies has launched “There’s an Innovator in All of Us,” a new campaign showing that when technology is more powerful, simpler to use, and easier to access, every person – and every business – can do more incredible things.
Developed by VMLY&R New York and directed by Christopher Riggert of Biscuit, two launch spots highlight that we all have an innovator inside us with the potential to change the world, narrated by Jeffrey Wright of Westworld, The French Dispatch and The Batman.
“Bring Your Ideas to the Table,” the first Dell Technologies spot spanning business and consumer audiences, shows people empowered to finally bring their ideas to the proverbial table. “Do More Incredible Things” starts with a single person, happily whistling a tune. Then builds to more and more people whistling the melody of “Don’t Worry, Be Happy.” Because with the right technology, it's so much easier to be an innovator.
The spots will run during the Elite Eight and Final Four of March Madness, and continue across broadcast, digital and social channels.

This professional campaign titled 'There’s an Innovator in All of Us' was published in United States in March, 2022. It was created for the brand: Dell Technologies, by ad agency: VMLY&R. This Film medium campaign is related to the Electronics, Technology industry and contains 2 media assets. It was submitted about 2 years ago by Marketing Manager: Aspasia Tsampas of VMLY&R.


Advertising Agency: VMLY&R, New York, United States of America
Production: Biscuit Filmworks
Post Production: Nomad Editorial LA
Sound: Sound Lounge NY
Color: Co3 NY
Efx: Framestore NY
Music: Duotone Audio Group
Global Chief Creative Officer, VMLY&R: Debbi Vandeven
Chief Creative Officer, North America, VMLY&R: Jason Xenopoulos
Chief Creative Officer, VMLY&R New York And Chief Creative Lead, Dell: Wayne Best
Executive Creative Director, VMLY&R: Justin Ebert
Executive Creative Director, VMLY&R: Niraj Zaveri
Creative Director, VMLY&R: Mason Hedgecoth
Creative Director, VMLY&R: Anne West
Group Executive Producer, VMLY&R: Bobby Jacques
Executive Music Producer, VMLY&R: Theresa Notartomaso
Senior Business Manager, VMLY&R: Maggie Diaz
Group Director, Client Engagement, VMLY&R: Allie Ritter
Supervisor, Client Engagement, VMLY&R: Ally Reis
Senior Account Manager, VMLY&R: Jenny Anderson
Associate Account Manager, VMLY&R: Saira Khan
SVP Of Global Brand, Dell Technologies: Liz Matthews
Senior Director, B2B Campaigns & Talent Attraction, Dell Technologies: Rachael Henke
Director, Brand & B2B Global Creative And Activation, Dell Technologies: Lucy Morris
B2B Campaigns, UF Creative Strategy/Broadcast, Dell Technologies: Rochelle Covington
Creative Lead, Global Brand, Dell Technologies: Caroline Schonarth
Founding Partner/EP, Biscuit Filmworks: Shawn Lacy
EP, Biscuit Filmworks: Jordana Freydburg
Director, Biscuit Filmworks: Christopher Riggert
Line Production, Biscuit Filmworks: Brady Vant Hull
Editor, Nomad Editorial LA: Jared Coller
HOP, Nomad Editorial LA: Shannon Preece-Clackler
Sr. Post Producer, Nomad Editorial LA: Justin Ladd
Engineer, Sound Lounge NY: Tom Jucarone
Sound Producer, Sound Lounge NY: Camilay Dayson Aravena
Colorist, Co3 NY: Sofie Friis Borup
VFX Supervisor / Creative Director, Framestore NY: Vicky Osborn
CG Supervisor, Framestore NY: Nate Diehl
Compositing Supervisor, Framestore NY: Sebastien Boulange
Compositors, Framestore NY: Aaron Wei, Alex Ling, Joseph Yoon, José Arauz, Abhishek Singh, Jasen Aziz
CG Lighting Technical Directors, Framestore NY: Jimmy San, Mike Papagni, Jim Vidal
CG Asset Supervisor, Framestore NY: Jess Soderstrom
CG Animator Leads, Framestore NY: Will Frazier, Yarim Machado
CG FX Technical Director, Framestore NY: David Wanger
CG Rigging Technical Director, Framestore NY: Minji Sohn
CG Asset Technical Director, Framestore NY: Ariadna Nussberg
CG Generalist, Framestore NY: Ryan Robinson
Digital Matte Painters, Framestore NY: Isabelle Rousselle, Ben Walant
Design/Animator, Framestore NY: Coy Yuan
Flame Op / Finishing Lead, Framestore NY: Zimei Song
VFX Editor, Framestore NY: Eugen Bekafigo
Executive Producer, Framestore NY: Nick Fraser
Senior Producers, Framestore NY: Annabelle Cuthbert, Michael Brown
Creative Director/Founder, Duotone Audio Group: Peter Nashel
Executive Producer, Duotone Audio Group: Ross Hopman
Producer, Duotone Audio Group: Gio Lobato
Arranger, Duotone Audio Group: Brian Deming
Executive Producer/Music Supervisor, Duotone Audio Group: Ross Hopman


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