Plastic gets a bad reputation. But fact is it can be fantastic as long we recycle it. So to tell this, we turned Denmark’s beloved No. 1 Plastic Queen into the ambassador to recycle it.
Film advertisement created by Robert/Boisen & Like-minded, Denmark for Dansk Retursystem, within the category: Public Interest, NGO.
Production Company: Gobsmack
Creative: Christoffer Fejerskov Boas
Creative: Klara Vilshammer
Creative Director: Heinrich Vejlgaard
Strategy: Kim Boisen
Head of Social & Brand Activation: Victor Petri
Social & Brand Activation Strategist: Alexander Faxø
Director: Ian Isak
Producer: Cille Silverwood-Cope
Executive Producer: Christinas Bostofte Erritzøe