Equal Pay Day FrauenTicket Machine

Agency: MediaMonks


We created an activation to help the Berlin’s public transport company, Berliner Verkehrsbetriebe, raise awareness for their equal pay principles as an employer. On Equal Pay Day, female riders received 21% off BVG tickets to shine a light on Germany’s gender pay gap. Through facial recognition, the BVG ticket machine at Alexanderplatz attempted to assess whether riders were eligible for a discount. In addition to the machine, we produced a recruitment video and social content to spread the message beyond the booth. Starring bystanders and BVG crew, the campaign highlighted the importance of equal pay for Berliners of every gender.

This professional campaign titled 'Equal Pay Day FrauenTicket Machine' was published in Germany in March, 2019. It was created for the brand: BVG, by ad agency: MediaMonks. This Experiential medium campaign is related to the Transport industry and contains 1 media asset. It was submitted about 4 years ago by Maria of MediaMonks.


Advertising Agency: MediaMonks, Berlin, Germany
Agency: ServicePlan Agency


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