The new #IsolateViolence initiative has a dedicated website www.izoleazaviolenta.ro and is communicated via an integrated campaign including visuals and films that add a dramatic twist to the COVID-19 imagery we have all been exposed to over the past weeks. Social distancing-related graphics and charts are creatively repurposed to explain the new spike in domestic violence and invite witnesses and victims to report any abuse to the Police.
This professional campaign titled '#IsolateViolence, #isolateviolence' was published in Romania in March, 2020. It was created for the brand: Anais Association, by ad agency: Cheil. This Content medium campaign is related to the Public Interest, NGO industry and contains 6 media assets. It was submitted almost 3 years ago by Group Creative Director: Roxana Nita of Cheil Romania.
Advertising Agency: Cheil Centrade Romania, Bucharest, Romania
Executive Creative Director: Mihai Gongu
Group Creative Director: Roxana Nita
Art Director: Victor Trifan
3D Artist: Marijus Pudar
Copywriter: Robert Ghita, Alexandru Iliescu
Head of Production: Monica Garbur
Client Service Director: Carmen Miruta
Sr. Account Manager: Ana Radulescu
Head of Development: Andrei Popescu
Digital Project Manager: Cosmin Slabescu
Production Agency: Chainsaw Europe