The most South African-est thing we do

Agency Network: 
November 2019


Workbench created this TV commercial to build the Cricket South Africa brand using their property, “That’s Our Game”. The ad shows that cricket is a living demonstration of the best qualities that make us South African. It is the most diverse and inclusive sport in South Africa. It brings people closer together regardless of race, gender, age or class. It truly is the most South African-est thing we do. And, even though it can be a complex sport, its eccentricities are what make it special.

Film advertisement created by Workbench, South Africa for Cricket South Africa, within the category: Sports.

Advertising Agency: Workbench, Johannesburg, South Africa
Creative Director: Martin Sing
Creative Director: Mike Cook
Creative Group Head: Sean Van Der Westhuizen
Copywriter: Kashia Rees
Agency Art Director: Megan Fowkes
Production House: Braille Films
Director: Tom Revington
Producer: Prenneven Govender
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