Coupons, paper receipts and plastic loyalty cards are so last century. In the 21st century, we have apps. Continente, the leading retailer in Portugal, just launched a new campaign starring Herman José, one of the biggest Portuguese tv stars and comedian, to communicate all the new features of the Continente Loyalty app. Everything just seems, well, a thing of the past.
Film advertisement created by Fuel, Portugal for Continente, within the category: Retail Services.
Creative Directors: Andreia Ribeiro, Ricardo Marques
Art Director: Rodrigo Fabocci
Copywriter: Richard Warrell
Account Manager: Rita Nazário
Account Executive: Matilde Rodrigues
Planner: João Gomes Coelho
Production Company: Take It Easy
Director: Rita Barbosa
Director of Photography: Francisco Vidinha
Art Direction: Paulo Routier
Sound Design: Indigo
Post Production: Light Films