An adaptation of a Coca-Cola ad from 2002 that was created to address the Argentinian Great Depression.
Film advertisement created by McCann, Argentina for Coca-Cola, within the categories: Non-Alcoholic Drinks, Public Interest, NGO.
Executive Creative Director: Martín Mercado, Nicolás Massimino, Juan Pablo Lufrano
Chief of production: Agustín Borgognoni
Client services: Fernando Sarni, Angie García Fernandez
Strategy & Planning: Pilar Echeverría
Photographer: Charlie Mainardi
Editor: Santiago Lemme
VO: Nicolás Abeles
Soundtrack: Camilo Iezzi / CCCI studio
Sound & Audiomix: Porta Estudio