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Agency Network: 
Published/Aired: 
June 2016

Description

Film advertisement created by McCann, United States for Chevrolet, within the category: Automotive.

Advertising Agency: Commonwealth//McCann, USA
Creative Chairman: Linus Karlsson
Chief Creative Officer, North America: Gary Pascoe
Executive Creative Directors: Duffy Patten, Bob Guisgand
Creative Directors: Kathy Speck, Andy Ozark
Associate Creative Director: Victor Quattrin
Senior Copywriter: Scott Wolf
Executive Producer: Kelly Balagna
Senior Producer: Chris Ott
Account Director: Bill Wilt
Director/MAKE: Zach Merck
Executive Producer/MAKE: Dana Locatell
Supervising Producer/MAKE: Tim Mack
Executive Producer/ Final Cut: Eric McCasline
Producer/Final Cut: Ana Orrach
Editor/Final Cut: Adam Rudd, Chris Amos
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Highest Rated

Dzsoi's picture

Good old demonstration. It is fine but for the record there is no creative idea involved.

Dzsoi
Activity Score 8611
Copywriter
YFX's picture

yes a competitive ad always!!! chevy :/

YFX
Activity Score 438
halaby87's picture

Okay what next

halaby87
Activity Score 10502
Marketing Manager |

M.Halaby

kleenex's picture

good video,.

kleenex
Activity Score 58797
Web Designer/Developer
Dzsoi's picture

Good old demonstration. It is fine but for the record there is no creative idea involved.

Dzsoi
Activity Score 8611
Copywriter
cognitive's picture

These "focus group" ads are everywhere, but they don't usually have an actual demo like this. It's usually just a guy with a clipboard saying "Did you know that this one rated higher than that one...what would you choose?". As annoying and set-up this feels, I was also convinced I wanted a steel bed by the end.

cognitive
Activity Score 181
Producer/Director at Austin, Texas |

www.cognitivefilms.com

cognitive's picture

A new article about this campaign was just published in the Atlantic.:

"There are other reasons why ads like these may be flourishing: They follow reality television in showing a highly edited version of real life, they confirm the centrality of market research in corporate boardrooms, and they mimic social media’s way of shaping how people make choices."

http://www.theatlantic.com/entertainment/archive/2016/08/real-people-n...

cognitive
Activity Score 181
Producer/Director at Austin, Texas |

www.cognitivefilms.com

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