Cherkashin meat factory has launched a new line of dietary products. The first one is turkey ham named Fitness with energy value equal to that of low-fat cottage cheese. The video features all kinds of hilarious gym-related fails. We see amateur athletes and their first time in the gym: they work out their abs on the rowing machine and lift the bar with their puffy bellies. Do not despair if you’re not so good at his. The real fitness starts with the right ham!
Film advertisement created by Voskhod, Russia for Cherkashin Meat Factory, within the category: Food.
Creative Director: Andrey Gubaydullin
Creative Director: Anton Rozhin
Copywriter: Maksim Zamakhin
Copywriter: Ilya Sarapultsev
Copywriter: Alexey Gusev
Producer: Vyacheslav Borisenko
Cameraman: Igor Petrov
Sound Design: Mikhail Kokorin
Account Manager: Svetlana Galanova