The only colour that matters

Agency Network: 
July 2020


As Belgian soccer competitions are preparing to restart in august, first division club Cercle Bruges reveals its new season kits accompanied by a powerful stand against racism. “The only colour that matters is the one in which we play the game.” With this powerful statement, molded into an equally powerful online video, Cercle Bruges joined forces with sports brand Kappa in announcing its colours and shirts for the 20/21 season. With this statement, Cercle hopes their slogan “we beat as one” to become more relevant than ever.

Film advertisement created by Talk of the Town, Belgium for Cercle Bruges, within the categories: Fashion, Retail Services, Sports.

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