The Feel

Agency Network: 
November 2010


Film advertisement created by Droga5, Australia for Cascade, within the category: Alcoholic Drinks.

Advertising Agency: Droga5, Sydney, Australia
Creative Chairman: David Nobay
Executive Creative Director: Duncan Marshall
Creative Director: Cam Blackley
Copywriter: Cam Blackley
Art Director: Kirsty Galmes
Head of Broadcast: Paul Johnston
Business Director: Jamie Clift
Account Director: Esther Knox
Account Manager: Angus Ingham
Strategic Planning Director: Sudeep Gohil
Strategic Planner: Toby Harrison
Production Company: Revolver
Director: Steve Rogers
Producer: Pip Smart
Executive producer: Michael Ritchie
Editor: Alexandre De Franceschi
Post Production: Fin Design
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DBB's picture

very nice

Activity Score 1216
LeeHarvey's picture

Hmmmm, the backwards throwing of the bottles can be seen in this Dutch Heineken commercial:
I think the Cascade one is better but this is a tiny smudge...

Activity Score 3043
Creative Director
Guest's picture

fake, no one can understand an australian farmer

RicardoOliveira1987's picture

I give a 2 too this one but an 8 to the Heineken one Lee...

Activity Score 65
Other at CBSInteractive |

Twitter: RSPOliveira

Guest's picture

I'm pretty sure the Heineken one had nothing to do with this one. The throwing of the beers is in a totally different context and appears for a split second in the Heineken ad.

It would be like saying "well their commercial is about beer and so is the Heineken commercial, therefore they ripped it off."

I think this one's very nice, subtle, downplays the whole "crazy lifestyle" you see so much in beer ads these days. Really like the Heineken ad as well but gave this one an 8.

LeeHarvey's picture

Dear guest, I said 'a tiny smudge'. Never said it was a total ripoff, hold your horses man! I also like the Heineken one but the screaming men at the end give me the shivers. Every Heineken ad ends that way since 'Walk-in-fridge' which was epic by the way. Nuff said.

Activity Score 3043
Creative Director
Roger Keynes's picture

File this under Yaris.

Roger Keynes
Activity Score 5496
Copywriter |

The Jobless Writer
Will Think for Salary

Guest's picture

zzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzz NO!

Guest's picture

Meh... pretty average... so you've got some dude not looking where he is going on his bike! pretty lame really.

And that geeky helmet.

Guest's picture

Zzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzz. Boring! too long! zzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzz

Guest's picture

Very cool ad snooze boy guest if you can make it better

ralphstieber's picture

epic and warm for a cold beer...

Activity Score 136
Copywriter at Miami Ad School Berlin
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