Insight: People think the “cleanest” representation of dishes is a stainless, sparkly appearance.
Big Idea: Cascade makes your dishes so clean and stain-free, it’s like they’re not even there.
This student campaign titled 'What Glass?' was published in United States in November, 2021. It was created for the brand: Cascade, by ad school: S.I. Newhouse School of Public Communications. This Print medium campaign is related to the Other industry and contains 4 media assets. It was submitted about 2 years ago.
Advertising School: S.I. Newhouse School Of Public Communications, Syracuse University, Syracuse, United States of America
Copywriter: Chloe Greenwald
Art Director: Serena Maldonado