Misty Mountain Man

Agency Network: 
December 2019


Christmas is about magic and larger-than-life stories. In this case a weird story serves as a white lie on christmas eve. A lumberjack who lives in the misty mountains takes center stage in a father’s phantasy. Alone with nature he grows his own kind of trees. In his tree nursery the trees are all slanted. Even his small hut is full of objects and furniture which is bent in the same way. Nevertheless his son hesitates to buy into the story his dad came up with. It rather seems to be a nice white lie to excuse his failure.

Film advertisement created by Publicis, Romania for Carrefour, within the categories: Food, Retail Services.

Advertising Agency: Publicis, Bucharest, Romania
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