This project was developed from the beginning as a collaboration between Kaspen JVM x Wolfberg. The initial idea was to stir up the usually conservative beer communication with something wierd, Budvar as a quite classic beer is coming with their first bitter lager, which is big deal for its consumers. So therefore also this project was a mixture of different filmmaking approaches and technics out of the beer world. The project was very freestyle, a continous puzzle till the final edit an experiment project with complete freedom given to the production.
Film advertisement created by Jung von Matt, Czechia for Budvar, within the category: Alcoholic Drinks.