Stand up, stand out

Agency: Future Bakery


The Staropramen brand has chosen several ambassadors for its new image campaign. People who approach their work and life in the same way as the brewery. Through their statements, they share common values, across different fields. Between the representatives are Jaroslav Silhavy as coach of the National soccer team, Hynek Cermak for his approach on theater stage and Staropramen’s brewmaster Jan Spacek who invented his own beer as one of his experiments.

This professional campaign titled 'Stand up, stand out' was published in Czechia in June, 2021. It was created for the brand: Staropramen, by ad agency: Future Bakery. This Film medium campaign is related to the Alcoholic Drinks industry and contains 3 media assets. It was submitted almost 3 years ago by director: Lubos Vacke.


Advertising Agency: Future Bakery, Prague, Czech Republic
Production House: Creative Embasy
Executive Producer: Vasek Sladek
Director: Lubos Vacke
DoP: David Hofmann
Editor: Katarina Gramatova
Line Producer: Vit Pecka
Production Manager: Stepan Sikl
Location Manager: Miloš Veselý
1st AD: Petr Heinrich
Runner: Manlai Many Erdembileg
Focus Puller: Pavel Dostál
2nd Camera Assistant: Hynek Pantůček
Gaffer: Jirka Vrána
Best Boy: Tomáš Rudčenko
Electrican #1: Tomáš Vaňouček
Electrican #2: Ivo Špaňhel
Electrican #3: Jan Brumlich
Key Grip: Michal Ráliš
Dolly Grip: Vítek Rosenbaum
Steadicam Operator: Martin Votruba, Daniel Vagenknecht
Cable Guy: Martin Polák
Video Operator: Jirka Typlt
Production Designer: Iva Dvořáková
Prop Master: Jan Šrankota
Set Propman: Milan Plesinger, Vojtech Ruzicka
Stylist: Marek Volf
Make Up: Katerina Sulcova
Sfx: Vit Petrasek /
Sound Engineer: Miki Kocab
Casting: Hynek Cermak
Doubler: Filip Zafouk
Postproduction house: RUR Postproduction
Producer: Michal Berka Colo
Grading: Hanibal Lang
VFX: Michal Mocnak
Sound Design: Samuel Jurkovic
Voiceover: Marcus Anderson
Additional Voice: Billy Rayner
English Copywriter: Billy Rayner


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