Every communicational channel, be it governmental or independent, was bursting
with news on the coronavirus. A flood of depressing news and the interim lifting of the quarantine, the general population developed an unconcern towards the official communication and its regulations. Memes were popping up about the Chief Medical Officer
and his operational team, people made fun of the importance of masks, and we slowly began to dial down the painstaking and responsible way of conducting our days in the earlier stage of the lockdown.
Did the public actually understand that COVID19 can travel huge distances under a short time? And that it can infect anyone? Meaning: really, anyone. Did people get its characteristics? Do they know that this is not quite over? And perhaps the most critical question: do the daily updates, in truth, reach everyone? The experts at Greenroom wanted to make sure that this was so, and wanted to help prevent the double-whammy corona-relapse forecasted for November. They sat down, thought it through, and morphed the coronavirus into everyday consumer goods, delivering a hidden message: THIS IS SOMETHING YOU SHOULD NOT GET.
The infotainment function of the beer/perfume/app ads was provided by short tag-on messages: these tritely repeated warnings must not be forgotten even as the lockdown is being softened. Actually, quite the opposite...
Greenroom’s COVID-billboards were installed by JCDecaux Hungary. Through bystanders’ private posts, the ads found their way into social media as well. This one is a positive case of “going viral”.
This professional campaign titled 'Covid Products' was published in Hungary in June, 2020. It was created for the brand: COVID-19, by ad agency: Greenroom. This Outdoor medium campaign is related to the Public Interest, NGO industry and contains 5 media assets. It was submitted over 3 years ago.
Advertising Agency: Greenroom, Budapest, Hungary