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The Jetsons

Campaign
Agency Network: 
Published/Aired: 
March 2020

Description

Little by little, the film shows different innovations brought by Bradesco to make customers' daily lives easier which go far beyond what was expected in the original version of The Jetsons: personalized investment recommendations by video call, cash deposit in ATMs that become immediately available in the account, contactless payment, and BIA – Bradesco’s Artificial Intelligence. “The campaign is based on the idea that Bradesco’s customers are able to experience the future now. The Jetsons refers to futuristic reality, so it seemed appropriate to bring them to this campaign”, says Márcio Parizotto, Marketing Director at Bradesco.

Film advertisement created by Publicis, Brazil for Bradesco, within the category: Finance.

Advertising Agency: Publicis, Brazil
Customer Approval: Márcio Parizotto, Carla Mita, José Maurício Lilla
CCO: Domenico Massareto
Executive Creative Director: Gustavo Victorino
Creative Directors: Paulo Aguiar, Rico Lins
Associate Creative Directors: Bernardo Correa, Rafael Campos
Art Directors: Lucas Pinheiro, Juan Perafan
Screenwriter: Merico Vizer, Rico Lins
Integrated creative campaign: Larissa Domingues, Pedro Furtado, Douglas Reis, Elias Carmo, William Rodrigues, Eugênio Lima, Rafael Dias, Victor Britto
Content: Gabriela Moura, Tiago Cordeiro
Projects and Technology: Márcio Bueno, Nádia Mathias, Fernanda Kochi, Daniele Pereira, Mayni Alves, Catarina Paiva
SEO: Evelyn Umberti, Giovanni Luigi
UX: Vinicius Maffeis
Customer Service: Tatiana Chiari, Marcelo Trivilato, Livia Toledo, Felipe Francis, Julia Pimenta, Daniel Siqueira
Planning: Gustavo Leite, Rodrigo Magalhães, André Katayama, Giulia Joau
Media: Maurício Almeida, Larissa Deliberai, Camila Donice, Bruno Flávio, Juliana Coralli, Giovanna Passo, Lidia Rodrigues, Guilherme Reis, Leandro Lessa, Rivagna Valcaci, Tainah Toledo, Carlos Rodrigues, Alinne Lopes, Italo Brito, Tatiane Santos, Priscila Santos
Head Production: Renata Sayão
RTVC: Valeria Andrighetti, Ale Sarilho
Film Production: Vetor Zero
Film Direction: Gabriel Nóbrega, Thiago Martins
Executive Production: Alberto Lopes, Sergio Salles
Customer Service: Marcia Guimarães, Thaís Lopes
Finishing: The Vetor Zero Team
Post-production coordinator: Clara Morelli, Rosângela Gomes
Finishers: Eduardo Silva, Ricardo Vaz
Sound Production: Ultrassom Music Ideas
Production Musical: Ruben Feffer, Zé Ruivo
Customer Service: Erika Marques
Graphic Production: Eduardo Bueno, Emerson Russo
Touch-up: Marcelo Colono, Rogério Machado
Final Art: Jorge Bofe, Francisco Leite
Revision: Céres Vecchione, Ricardo Milesi
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