Agency Network: 
January 2010


Film advertisement created by Mother, United Kingdom for Boots Opticians, within the category: Recreation, Leisure.

Advertising Agency: Mother, UK
Production company: Rattling Stick
Director: Sara Dunlop
Producer: Stuart Bentham
Editor: Nik Hindson at The Assembly Rooms
Post-production: MPC
Audio post-production: Factory
DoP: Ben Davis
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sirvan's picture

Theme line needs work, but otherwise good spot. Good insight.

Activity Score 29856


"I love some things, and don't love some other things."

monsieurange's picture

Just good!

Activity Score 520
Creative Director
raghavendra's picture

people would generally find a free pair of not much use to them.
but this ad gives the buyer a very good reason of possessing the second pair.

good insight, nice ad.

Activity Score 232
michdec's picture

I believe having a second pair of glasses is very useful. A lot of opticians offer 'buy one get one free' nowadays - I think this spot makes boots stand out in the crowd in a positive way.

Activity Score 440
shahidali's picture

superb concept. and even better execution. well done.

Activity Score 4065
Dhaka, Bangladesh |


esia's picture

nothingspecial. just okay.

Activity Score 239
Creative Director at BBDO Berlin |

Let’s do something great together.

silvi's picture

I don´t like the last scene, with the three happy girls walking like in Sex and the City. very cliche.
The rest of the film is good.

Activity Score 4170
amraly77's picture

I agree with that ... But I think that's a client thing, so can't really blame agency for that.. "Then I want the three girls wearing my glasses and walking in the city, enjoying the glasses"

Activity Score 55
Art Director
Spoonfeederxxx's picture

I like to judge an ad on why didn't I think of that and leaves you with a sense of jealousy...

This ad is ok and nothing but...

Activity Score 641
chris myles's picture

simple illustration but there is a cliche at the end.

chris myles
Activity Score 429
Napier University
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