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Lemonade stand

Campaign
Agency Network: 
Published/Aired: 
November 2014

Also From This Campaign 2

Description

Film advertisement created by KBS+, Canada for BMO, within the category: Finance.

Advertising Agency: kbs+, Toronto, Canada
Creative Director: Ian Mackenzie
Art Director: Travis Cowdy
Copywriter: Phil Coulter
Agency Producer: Lisa Moore
Director: Michael Clowater
Production Company: Radke Films
DOP: Nicolas Bolduc
Colourist: Eric Whipp
Post Production: Alter Ego
Motion Graphics / Online: Topix VFX
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Highest Rated

damnson's picture

Mildly funny.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

kleenex's picture

I like this ad more than the other one.

kleenex
Activity Score 58623
Web Designer/Developer
Ashcer's picture

Throughout the commercial the message was easy to understand and straight forward. It’s good to know what really goes behind doors. The commercial shows an example of what many people, (including myself) may get into when it comes to seeking for financial assistance. We get ourselves caught up with general information and we don’t know where it starts or how it works. In this case, using lemonade was a good idea because just as people want to know how healthy and delicious their food is and where it comes from, so does an investor with his money. Although the commercial was entertaining, it would have been good if there were an additional part after the guy found out where the lemonade was coming from. For example, a reverse of the whole commercial shown in the end to indicate that the guy somehow received helpful advice to prevent him from tasting the lemonade in the first place.

Ashcer
Ashcer's picture

Throughout the commercial the message was easy to understand and straight forward. It’s good to know what really goes behind doors. The commercial shows an example of what many people, (including myself) may get into when it comes to seeking for financial assistance. We get ourselves caught up with general information and we don’t know where it starts or how it works. In this case, using lemonade was a good idea because just as people want to know how healthy and delicious their food is and where it comes from, so does an investor with his money. Although the commercial was entertaining, it would have been good if there were an additional part after the guy found out where the lemonade was coming from. For example, a reverse of the whole commercial shown in the end to indicate that the guy somehow received helpful advice to prevent him from tasting the lemonade in the first place.

Ashcer
damnson's picture

Mildly funny.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

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