This August, BMO, consummate Quebec soccer #FanFini, and major sponsor of CF Montréal, launched #FanFini GearUp, a new program to provide young players with universal access to soccer through the donation of refurbished soccer equipment. For the big launch, BMO and FCB created a campaign with a real community impact.
This professional campaign titled '#FanFini GearUp' was published in Canada in August, 2021. It was created for the brand: BMO, by ad agency: FCB. This Experiential medium campaign is related to the Finance industry and contains 1 media asset. It was submitted 9 months ago.
Advertising Agency: FCB Montreal, Toronto, Canada