Jersey Swap

Agency: FCB


BMO, proud sponsor of the MLS Montreal Impact, wanted to give back to the soccer community. We exchanged the fans’ old jerseys for the team’s new ones, then gave a second life to the collected jerseys, where it counted.

This professional campaign titled 'Jersey Swap' was published in Canada in July, 2019. It was created for the brand: BMO, by ad agency: FCB. This Film medium campaign is related to the Finance and Sports industries and contains 1 media asset. It was submitted over 4 years ago by Art Director: Sebastien Robillard of FCB.


Advertising Agency: FCB, Montreal, Canada
VP, Head Of Creative: Sylvain Dufresne
Art Director: Sebastien Robillard
Copywriter: Joel Letarte
Project Lead: Paul-André House
Strategy: Marie-Nathalie Poirier, Audraine Houel
Director: Le Ged
Photography: John Londono


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.