BMO, proud sponsor of the MLS Montreal Impact, wanted to give back to the soccer community. We exchanged the fans’ old jerseys for the team’s new ones, then gave a second life to the collected jerseys, where it counted.
This professional campaign titled 'Jersey Swap' was published in Canada in July, 2019. It was created for the brand: BMO, by ad agency: FCB. This Film medium campaign is related to the Finance and Sports industries and contains 1 media asset. It was submitted over 3 years ago by Art Director: Sebastien Robillard of FCB.
Advertising Agency: FCB, Montreal, Canada
VP, Head Of Creative: Sylvain Dufresne
Art Director: Sebastien Robillard
Copywriter: Joel Letarte
Project Lead: Paul-André House
Strategy: Marie-Nathalie Poirier, Audraine Houel
Director: Le Ged
Photography: John Londono