Care Wildly is the first ever brand campaign from Europe's largest direct to consumer florist Bloom & Wild. It's also the first campaign from Other - the latest addition to the Mother family of independent creative agencies. Care Wildly is a bold move for the online florist - it rejects category cliches that see care and gifting as something passive, instead focusing on the bravery and strength behind every act of caring wildly. For this reason the campaign focuses on the sender, rather than the receiver of the flowers in a move away from traditional campaigns in this space.
Film advertisement created by Mother, United Kingdom for Bloom & Wild, within the category: Retail Services.