Rock Star of Baby Meals

Agency Network: 
Published/Aired: 
March 2021

Description

Product
While the most popular “milk porridge” is associated with cow milk, goat milk is much richer in vitamins and nutrients and is closer to breast milk.

There is a series of goat-milk porridges produced by Bellakt, the leading manufacturer of baby food in Belarus. The product doesn’t contain salt or sugar, is enriched with a complex of vitamins and minerals, as well as a prebiotic for healthy digestion. Also, it has an attractive price, compared to expensive competitors: FLEUR ALPINE, Bibikasha, MAMAKO, Kabrita, Bebi Premium.

Task
Usually these porridges are well-known to parents of babies prone to cow-milk allergy, while others don’t know much about them. The goal was to attract new audience and tempt them to try goat-milk porridges since unique properties of goat milk make the product a necessary enrichment of the daily diet for all children aged from 4 months to 3 years.

Solution
Benefits of goat milk, pure ingredients and great price - the product has everything to become a hit!
“Rock Star of Baby Meals!” - the creative idea is expressed in the slogan, which determined the musical direction of the story.
The routine ritual of making porridge and feeding the baby turns into a rock performance. The playful solo on a spoon, around which the plot is built, illustrates the father's sincere participation in the life of a little man, and this is a trend.
This tone differs from traditional tonality used in advertising for children's products. But this is good - the product is outstanding!

Film advertisement created by Brama Branding, Belarus for Bellakt, within the category: Food.

Advertising Agency: Brama Branding, Minsk, Belarus
Production House: Green Media Production
Creative Director: Vitaly Degtyarev, Ina Nasovich
Director: Andrey Grinko
Dop: Konstantin Ryabkov
Producer: Anton Ryzhchenko, Valeria Smeyan
Production Designer: Sergey Maliarevich
Editor: Alexander Urevich
Sound: Alexander Koryakov
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