Give New a Chance

Agency Network: 
November 2019


To launch Beck’s Non-Alcoholic in Saudi Arabia, Horizon FCB tapped into the insight about the huge amount of change the kingdom is currently experiencing. They created a film that celebrated the young new creators emerging from Saudi Arabia, using them and their creative skills in the film, and telling young Saudis to “Give New A Chance.”

Film advertisement created by FCB, United Arab Emirates for Beck's, within the category: Non-Alcoholic Drinks.

Advertising Agency: Horizon FCB, Dubai, United Arab Emirates
President: Mazen Jawad
General Manager: Reham Mufleh
Planning Director: Munther Al-Sheyyab
Senior Account Manager: Hiam Baltaji
Executive Creative Director: Bruno Bomediano
Associate Creative Director: Rodrigo Scapolan
Associate Creative Director: Elsa De Bruyn
Senior English Copywriter: Nick Bristow
Associate Creative Director: Guilherme Possobon
Head Of Creative Services & Production: Hicham Soubra
Executive Producer: Hermann Venter
Director: Jasyn Howes
Production Manager: Johan Joseph
Dop: David Pienaar
Grading Supervisor: Najib Saadane / Lord & Thomas Dubai
Offline Editor: Mark Ash
Colorist And Online Editor: Chad Naidoo 

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