Pep & Pepper

Agency Network: 
October 2018


Pep & pepper is a friendship story between Pep, a septuagenarian Spanish man who lives alone, and the Pepper robot, and AI Robot designed to read emotions, who helps him with homework, teaches him English, and even motivates him to exercise. Unfortunately, Pepper can not share with Pep something as important as trying a good Paella, and he decides to go further and teach him what Paella means for Spanish people, specially in Valencia, a traditional East Coast region. A reflection on how the world can evolve and innovate, but always respecting tradition.

Film advertisement created by KIDS, Spain for Arroz Dacsa, within the category: Food.

Advertising Agency: Kids, Valencia, Spain
Executive Creative Directors: Jorge Sánchez, Jabo Janini
Creative Directors / Copywriters: Jorge Herrero, Willy Roda
Art Directors: Carla Cobas, Quique Arnal
Production Company: Jakiens
Account Executive: Ángel Chorda
Editor: Jorge Palao
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kleenex's picture

nice ad.

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