Serviceplan Belgium created an Architectural Model with a difference, in order to promote an Amnesty International petition supporting human rights campaigner Ni Yulan, and drawing attention to the millions of Chinese forced out of their homes to make way for real estate.
Film advertisement created by Serviceplan, Belgium for Amnesty International, within the category: Public Interest, NGO.
Executive Creative Directors: Naïm Baddich, Merel Van den Broeck
Art Director: Marc Thomasset
Copywriter: Nathalie Strybos
Account Director: Anton Roef
Production: Veerle Guiljam
3D Artwork: Gonzalo R. Checa
Graphic / Motion Design: Denise Hermo, Bart Leijnen, Stéphane Melnik, Sergio Menendez