Some things are forever. Plastic pollution cannot be one of them. #QueridoLixo is a tribute to the 3,000 waste pickers who helped us collect more than 324 tons of waste during the 2020 carnival. Of this total, 127 tons of plastic are being recycled in 2 thousand dumps for 2021. All scenarios and characters used will also be recycled into a new wastebasket.
Film advertisement created by DDB, Brazil for Ambev, within the categories: Alcoholic Drinks, Non-Alcoholic Drinks, Public Interest, NGO.