Agency: Saatchi & Saatchi
In its 95-year history, Guaraná Antarctica launches the Wara’ná Book. In a limited edition, the book is divided into four fascicles that invite readers to learn about, and sometimes feel, every detail of the native Amazonian fruit which is also a raw material for Guaraná Antarctica.
The design of the book follows the same artisanal care that forms the production basis of the soft drink, which, from planting of the seed to reaping, passes through the hands of farmers in the region of Maués, in the heart of the Amazon. Hands that plant, that reap and that select the best fruit. Hands that give life to Guaraná, to its stories and legends.
This professional campaign titled 'Wara’ná book' was published in Brazil in October, 2016. It was created for the brand: Ambev, by ad agency: Saatchi & Saatchi. This Direct medium campaign is related to the Alcoholic Drinks industry and contains 6 media assets. It was submitted over 6 years ago.
Addvertising Agency: F/Nazca Saatchi & Saatchi, Brazil
Executive Creative Director: Fabio Fernandes
Creative Directors: Theo Rocha, Rodrigo Castellari, Pedro Prado
Copywriter: André Brandão
Art Director: Fabiano Higashi, Pedro Gabbay
Illustratiors: Fabiano Higashi, Fabio Vido, Pedro Gabbay, Estúdio Pum, Full Throttle
Typographers: Fabiano Higashi, Gisele Oshiro, Pedro Gabbay, Estúdio Pum
Art Buyer: Juliana Gardim, Edna Bombini
Photographer: Fernando Cavalcanti
Agency Producers: Jomar Farias, Guilherme Gaggl, Leandro Ferreira
Media: Maurício Almeida, Edison Tamashiro, Luana Gallizzi, Gabriela Guedes, Mônica Maheda, Fernanda Fujisawa
Planners: Andre Foresti, Rafael Camilo, Gabriela Sanchez, Werleson Junior