Sharing Is Caring

Agency Network: 
May 2019


‘Sharing is Caring’ tells the story of a grumpy elderly man and his enthusiastic young carer. The carer buys the old man an Alexa to help him out, but he’s clearly uninterested. It’s only when the old man’s heart is warmed by the carer’s kind gesture that the story takes a turn.

It follows on from the successful “Pig” and “Connections” films for Alexa released in November 2018. The spot is airing across the US, Canada, UK, Germany, France, Italy, Spain & Austria.

Film advertisement created by Joint, United Kingdom for Amazon, within the category: Retail Services.

Advertising Agency: Joint, London, UK
Production Company: RSA
Director: Jake Scott
Sound Design: Factory
Post-Production: The Mill
Editor: Struan / Final Cut
Music composition: Cord
Media Agency: Rufus/Initiative
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