Estimated to produce 1 million tons of organic waste a year, NYC is the most wasteful city in America. This makes it the perfect place to reverse behavior. By introducing residential composting and urban farming as performed by the most unlikely, hardcore New Yorkers—this campaign will proves that helping to keep the environment healthy isn’t reserved for just “tree hugging” types, we can all play a part.
This professional campaign titled 'If You Can Compost Here, You Can Compost Anywhere' was published in United States in May, 2019. It was created for the brand: New York City Department of Sanitation, by ad agency: GSW. This Outdoor medium campaign is related to the Professional Services industry and contains 3 media assets. It was submitted almost 3 years ago.
Advertising Agency: GSW, New York, USA
Executive Creative Director: Nicholas Capanear, Michael Austin
Creative Director: Adam Hessel
Copywriter: Ron Larson
Director of Integrated Production: Jon Parkinson
Photographer: Ale Burset
Post Production: Diego Speroni