In Saudi, woman empowerment means finally taking the right steps into recognizing women roles and acknowledge their rights. And the only way to bring a culture that is saturated with male dominance to rally behind the movement is to extract means of empowerment from the culture itself, and that is what HNH have delivered to the Saudi culture and the world.
To achieve support and sustenance, the case of the Saudi woman empowerment must be tackled with the utmost sensitivity to the cultural boundaries of the countries, whilst challenging stereotypes and provoking minds.
We launched a short film that shows little steps a Saudi female takes over the years towards her success and empowerment and her role building the society while all the way being supported by her father. We chose to display the male support as part of the empowerment because it is a reflection of the truth, the male support or lack of it in Saudi could determine the path a female takes, given they are granted control and guardianship, therefore we wanted to inspire the saudi community and the world by communicating a message, “ Together we move forward."
Film advertisement created by Bold, Saudi Arabia for Alwaleed Philanthropies, within the category: Public Interest, NGO.
Managing Director: Abeer Alessa
Executive Creative Director: Mohamad Baalbaki
Business Director: Sarmad Hyder
Strategic Planning Director: Rashad Moglbay
Creative Technologist: Ziad Abou Rjeily
Senior Art Director: Aljoharah Alrasheed
Senior Copywriter: Nada Fallatah
Senior Developer: Joyce Abou Rjeily
Account Manager: Tarnim Bakader
Social Media Manager: Saad AlQasem
Production Company: Millimeter Production
Post-production: Colors made in Germany
Director: Maximilian Niemann
DoP: Jalaudin Trautmann
Executive Producer: Akram Douglas