Alwaleed Philanthropies

Unveiled Journey

Agency: Bold


Unveiled Journey. Saudi women story of progression.
The Saudi women existed, and she has been fighting for her rights, progressing silently over time. What we are witnessing today is not just a bubble of news, it is the accumulative efforts that women contributed to in a way or another.
The unveiled journey is shedding light on the true story of the Saudi women across history until today.
The story conveys the message and shows her contribution that remained shadowed across the time. Whether it was direct or indirect to the society, her participation shaped present Saudi Arabia is witnessing today.

This professional campaign titled 'Unveiled Journey' was published in Saudi Arabia in March, 2018. It was created for the brand: Alwaleed Philanthropies, by ad agency: Bold. This Film medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted almost 6 years ago.


Advertising Agency: Bold Agency, Riyadh, Saudi Arabia
Managing Director: Abeer Alessa
Executive Creative Director: Mohamad Baalbaki
Creative Technologist: Ziad Abou Rjeily
Senior Art Director: Aljoharah Alrasheed
Senior Copywriter: Nada Fallatah
Strategic Director: Rashad Moglbay
Strategic Planner: Shahad Saif Al-Saud
Account Director: Sarmad Hyder
Account Manager: Yazeed El Hayef
Account Executive: Tarnim Bakader
Senior Editor: Ata Albehany

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