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Alwaleed Philanthropies

Reality is More Brutal

Agency: Bold


No matter how the world tries to show the impact of violence against women using manipulated images through ads, in this campaign we want to reflect that this is not enough since the reality of it still more brutal.

This NSFW professional campaign titled 'Reality is More Brutal' was published in Saudi Arabia in December, 2018. It was created for the brand: Alwaleed Philanthropies, by ad agency: Bold. This Digital medium campaign is related to the Public Interest, NGO industry and contains 3 media assets. It was submitted almost 5 years ago.


Advertising Agency: Bold Agency, Riyadh, Saudi Arabia
Managing Director: Abeer Alessa
Executive Creative Director: Mohamad Baalbaki
Graphic Designer: Rasha Al Saleh
Social Media Manager: Noha Shurafa
Senior Copywriter: Nada Fallatah
Account Manager: Anas Aldukair
Retoucher: Saleh Adly
Editor: Ata Albehany


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