Get it Right This Christmas

Agency Network: 
November 2021


The first ever UK television ad for an Afro hair care brand aired this weekend.
It's been made by creative agency Recipe for Afrocenchix, the UK’s leading natural Afro hair care brand.

The commercial, ‘Get it Right This Christmas’, aired on Channel 4 and will run for the month of November. It follows a woman who is in a bit of a twist as she tries to get her naturally coiled tresses in shape for Christmas Day. Her comb and bristle brush fail to do the trick. But her kinky curls get just the boost they need when a friend delivers an Afrocenchix gift sent just in time for Christmas. The amazing products are a breath of fresh hair, allowing her to “unleash new found confidence for her big debut”.

Film advertisement created by Recipe, United Kingdom for Afrocenchix, within the category: Beauty.

Advertising Agency: Recipe
Director: Nadia Bruney
Music: Christmas by SilverDolphinSounds
Audio: Offset Audio
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