RUN FOR THE OCEANS is a global running movement that uses the power of sports and the strength of groups to raise awareness about the threat of ocean plastic pollution. Activating runners all over the world through events and activities to quite literally ‘run for the oceans’. Each and every mile or km counts as a symbolic gesture – and over 10 million km’s have been recorded so far. And adidas is donating US$ 1 for every kilometer run, capped at one million US dollars, to the Parley Ocean Plastic Programme.
But there’s more. This campaign runs through to product as well, with the UltraBOOST Parley shoe, which has an upper knit made of Parley Ocean Plastic™, a proprietary textile made from recycled plastic retrieved from coastal communities and beaches. Each pair prevents approximately 11 plastic bottles from entering the oceans.
Film advertisement created by TBWA, Netherlands for Adidas, within the category: Fashion.
Music Company: Format Entertainment
Composer: The Math Club
Vocalist: Tia P.
Sound: The Ambassadors
Sound Designer: Rens Pluijm
Producer Sound Design & Music: Zoe de Regt
Retouching: Loupe Amsterdam
Prop & Retouch Producer: Marlon Lee
Senior Retoucher: Gareth Jones
Senior Retoucher: Guillaume Koenig
Production Company: Snow Beach
Executive Producer: Matt Zolly
Line Producer: Ryan Huffman
Director: R.J. Sanchez
Director of Photography: Nick Bupp
Editors: Niles Howard, Kevin Whelan
Post Production: Captcha
Creative Post Production Producer: Marcel Oudendijk
Colorist: Barry Clarke
Compositor: Daniël Van Der Kaaden
Photography Production: Cake Film & Photography
Photographer: Sophie Hemels