Earn The Jersey

Agency Network: 
November 2019


You can’t buy the new Swedish Euro 2020 jersey – you have to earn it. Adidas and the Swedish Football Association are taking a clear stand against the intolerance, hate and threats which has become more common even in Swedish football. Through M&C SAATCHI Stockholm’s new campaign “earn the jersey”, even supporters have to “earn the right” to wear the new national team jersey by agreeing to terms and conditions: To always show respect, to stand behind the team through good times and bad, to never spread hate and to welcome everyone into the team. A true supporter supports.

Film advertisement created by M&C Saatchi, Sweden for Adidas, within the category: Sports.

Advertising Agency: M&C SAATCHI, STOCKHOLM, Sweden
Production Company: Crosby
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