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Adidas Prospects

Published/Aired: 
September 2019
Adidas: Adidas Prospects
Adidas Film Ad - Adidas Prospects

Description

Adidas aims to lower the percentage of teenage girls quitting sports by synchronizing their lives with those of professional businesswomen.
Through the Adidas Prospects app, teenage girls are able to search for a sport or profession and select a role model to sync with.

Film advertisement created by Miami Ad School, Germany for Adidas, within the category: Sports.

Advertising School: Miami Ad School, Berlin, Germany
Creative Director: Niklas Frings-Rupp
Art Director: Sabine Promberger
Copywriter: Oliver Alexander Lommer
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