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Adidas Atmos

Published/Aired: 
March 2018

Description

Every runner is different. They use different gear to run on different terrain at different skill levels. But they all breathe the same polluted air. Who better to fight air-pollution than the people who use the air the most? Introducing Adidas Atmos: The collection that cleans the air you run in.

Film advertisement created by Miami Ad School, Canada for Adidas, within the category: Fashion.

Advertising School: Miami Ad School, Toronto, Canada
Art Directors: Runda Dong, Ela Kallonen
Copywriter: Maddie Rosenberg
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Dörte Spengler-Ahrens's picture

Very interesting as a concept. Although the real impact on the air will probably be more of a symbolic one.

Dörte Spengler-...
Activity Score 6
Chief Creative Officer at Jung von Matt/SAGA
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