The First Thing I Will Do

Agency Network: 
April 2020


On Portugal’s last days of lockdown, ActivoBank introduced a new digital campaign with a simple but powerful concept - what’s the first thing you’re going to do when the lockdown is over? The campaign tried do answer this with several web films featuring ordinary things like walking on the beach, having an espresso or a beer, going on a road trip or hugging someone dear to you.

Film advertisement created by Coming Soon, Portugal for ActivoBank, within the category: Finance.

Advertising Agency: Coming Soon Lisboa
Production House: Show Off Films
Sound Design: Ameba
Copywriter: Marcelo Lourenço
Art Director: Pedro Bexiga
Director: Alexandre Montenegro
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