A Love Letter to Dogs

Agency: Dog Cat & Mouse


This week YuMOVE, the UK’s number one vet joint supplement brand, returns to TV after its successful sponsorship of Paul O’Grady’s For the Love of Dogs on ITV. In light of the numerous challenges posed by COVID-19, the nation has never needed its doggie companions more. The campaign titled “A Love Letter to Dogs” pays homage to the important role dogs play in our lives both physically and emotionally and is a charming, engaging, and amusing collage of the wonderful moments people share with their dogs. The film depicts how much dogs move us from the physical enjoyment of walking, running, and playing, to the emotional give and take between owners and their dogs. The film ends with a heartfelt message from owner to dog: “You move … me. Don’t stop.” voiced by the brilliant John Hannah who delivers this ode to dogs beautifully. It aims to clearly position YuMOVE as the UK’s no. 1* ‘clinically proven’** vet joint supplement brand. Very much a product of the times we’re in, the ad was put together from brief to broadcast in just 20 days, using only professional footage. It was executed entirely remotely, with brand team and agency collaboration happening over video and email. No social distancing rules were broken in the making of this ad!

This professional campaign titled 'A Love Letter to Dogs' was published in United Kingdom in May, 2020. It was created for the brand: YuMOVE, by ad agency: Dog Cat & Mouse. This Film medium campaign is related to the Pets industry and contains 1 media asset. It was submitted almost 4 years ago by Director: Vicky Beaney of Visible PR.


Advertising Agency: Dog Cat & Mouse, London, United Kingdom of Great Britain and Northern Ireland


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