When a parent looses a child it's a pain impossible to describe. So impossible that it doesn't even have a name. But in Portugal, a parent who loses a child is only granted five days of paid leave to deal with this pain. To change the law and give more time to those without a name, Acreditar has launched an online petition and invited real grieving parents to help deliver the message.
Film advertisement created by Tux&Gill, Portugal for Acreditar, within the category: Public Interest, NGO.
Creative Director: José Godinho Marques
Copywriter: Francisco Henriques
Art Directors: Pedro Pissarra, Júlio Ferreira
Marketing Director: Zé Francisco Leitão De Sousa
Strategy Director: Inês Mateus De Almeida
Strategy: Victoria Margarida
Account Director: Catarina Santos
Account Executive: Maria Pinto Barreiros