Insurance brand AAMI is launching a new campaign for AAMI Life Insurance. Created by Ogilvy Melbourne, the new spot’s hero is six-year-old Camilla, a fiercely adorable karate student. Her moves and signature catchphrase become the catalyst for an unexpected series of events.
In typical AAMI style, the brand breaks the usual formula for Life Insurance with engaging and memorable characters, slice of life comedic storytelling, and human insight.
Film advertisement created by Ogilvy, Australia for AAMI, within the category: Finance.
Executive Creative Director: David Ponce de Leon
Creative Director: Lenna Boland
Senior Art Director: Ryan Clayton
Head of Strategy: Gavin MacMillan
Planner: Rebecca Heard
Head of TV / Film: Susannah George
Group Account Director: Milly Scott
Senior Account Director: Belinda Bassingthwaighte
Senior Account Manager: Jessica McColl
Social Media Manager: Julia Stretch
Production Company: Goodoil Films
Director: Dave Wood
DoP: Shelley Farthing-Dawe
Executive Producers: Mark Foster, Simon Thomas
Producer: Lee Thomson
Editor: Tim Parrington / The Butchery
Grade: Martin Greer / The Refinery
VFX: Eugene Richards / The Refinery
Audio Post: Bang Bang Studios
Sound Design: Sam Hopgood