Not Very Insurancey

Agency: Ogilvy


AAMI has released a new film that packs some punch as part of its 'Not Very Insurancey' brand platform, delivered by Ogilvy Melbourne.
In the latest instalment, a typical Aussie family is enjoying a 3D movie night while watching an action-packed car chase, and they get served more than just pizza for dinner. As the thrills unfold, classic catchphrases, memorable characters and comedic storytelling collide in typical AAMI fashion.
This idea shows that when the unexpected happens, you can count on AAMI to deliver quick and easy online claims.

This professional campaign titled 'Not Very Insurancey' was published in Australia in September, 2018. It was created for the brand: AAMI, by ad agency: Ogilvy. This Film medium campaign is related to the Finance industry and contains 1 media asset. It was submitted about 5 years ago.


Advertising Agency: Ogilvy, Melbourne, Australia
Executive Creative Director: David Ponce de Leon
Creative Directors: Lenna Boland, Josh Murrell, Sharon Condy
Head of Strategy: Gavin MacMillan
TV Producer: Jennie McCartney
Group Account Director: Milly Scott
Senior Account Director: Belinda Bassingthwaighte
Senior Account Manager: Jess McColl
Social Media Manager: Julia Stretch
Production Company: Rabbit
Director: Owen Trevor
DoP: Ari Wegner
Executive Producer: Lucas Jenner
Editor: Jack Hutchings / The Butchery
Grade: The Refinery
Sound Design: Sam Hopgood / Bang Bang


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