A1 Xplore Music - Hip Hop

Agency Network: 
October 2018


Xplore Music is a Bulgarian mobile app with rich music content and specially curated playlists, reflecting the way Bulgarians listen to music. We build up on this app’s feature by making a series of playlists for real people and their moments, emblematic for the Bulgarian culture. Our TV campaign teased people to get the app and check the special playlists there.

Film advertisement created by Saatchi & Saatchi, Bulgaria for A1 Xplore Music, within the category: Electronics, Technology.

Advertising Agency: Saatchi & Saatchi, Sofia, Bulgaria
Creative Directors: Alexander Bratimirov, Konstantin Trendafilov
Art Director: Martina Solakova
Copywriter: Alexander Vladimirov
Production: B2Y
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