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The Class of No Tomorrow

Agency Network: 
Published/Aired: 
May 2019

Description

Today, 1 in 3 children are out of school in countries affected by war of disaster.

In May 2019, UNICEF, showcased the effects of this crisis with a unique exhibition at Palma De Mallorca Airport, Spain to urge delegates attending the Third International Conference on Safe Schools to take positive action.

Introducing, The Class of No Tomorrow.

The Class of No Tomorrow is an experiential exhibition of three wood sculptures, each one made from wooden debris taken from schools destroyed by armed conflicts. The wood was sourced from the remains of three affected schools (Left to right).

1. Left: Novotoshkivske School, Ukraine
2. Middle: Ogweni Primary School, South Sudan
3. Right: Khalid bin Wal id School, Iraq

Shaped like children, these sculptures symbolized the innocent victims who lost their schools and right to learn due to armed conflicts.

The exhibition was placed at the baggage collection area in Palma de Mallorca Airport, Spain – a spot where every delegate attending the Safe Schools Conference 2019, would pass through.

Experiential advertisement created by Traffic, United Arab Emirates for Unicef, within the category: Public Interest, NGO.

Advertising Agency: Traffic Digital, Dubai, United Arab Emirates
Executive Creative Director: Tuki Ghiassi
Creative Director: Ross Davies
Art Director: Jayesh Seth
Copywriter: Zaheen Bagasrawala
Strategist: Sophia Kenvold
Research: Sophia Kenvold / Louise Dunne
Additional credits: Fineline, iMosion
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Highest Rated

kleenex's picture

love the effort.

kleenex
Activity Score 58377
Web Designer/Developer
kleenex's picture

love the effort.

kleenex
Activity Score 58363
Web Designer/Developer
sparkplug's picture

You guys could have helped rebuild that school with all the money you put on the technology and this video case :)

sparkplug
Activity Score 96
Copywriter
chicagohour's picture

Beautiful, sad and thought-provoking

chicagohour
Activity Score 394
Copywriter |

Hmmmmm

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