Cookie Factory

Agency Network: 
Published/Aired: 
November 2021

Description

Following two years of consultation and intensive international negotiations, the 193 Member States of UNESCO have agreed to adopt a normative framework on the ethics of artificial intelligence, combining impact-oriented actions and universal principles. Among the issues covered by these actions and principles, probably one of the most urgent is the right to privacy.

Today, most personal data are gathered using a familiar form of AI: cookies.
As part of a global communication campaign, UNESCO launched a unique digital experience: Cookie Factory

It’s an extension available on Google Chrome that allows everyone to browse the internet under an assumed identity and to see how their personal data are collected.
From a die-hard cat fan to a hermit, a survivalist and a conspiracy theorist, Cookie Factory allows you to adopt the identity of one of thirty-six fictitious profiles or to create your own profile based on age, gender and some eighty themes.

Experiential advertisement created by Omnicom, France for UNESCO, within the category: Public Interest, NGO.

Advertising Agency: DDB PARIS, Paris, France
Chief Creative Officer: Alexander Kalchev
Creative Directors: Pierre Mathonat, Alexis Benbehe
Art Director: Shanel Redzheb, Charlotte Faurisson
Copywriter: Lucie Guidon
Social Media: Pierre Guengant, Marie Le Scao, Elise Lassimoulie
DDB Account Managers: Vincent Léorat, Nicolas Carlotti, Mathieu Bliguet, Tanguy Mortreuil, Justine Roux
Project Manager: Benoît Le Morvan
Digital Project Managers: Philippe Saint-Martin, Cécile Picard
Post-producers: Jérôme Deplatière, Sylvie Dumas
Sound Production: Cédric Boit, Alexandre Vicart, Clément Reynaud, Marine Cremer, Romane Bourdier, Angélique Laffond
Traffic Managers: Sophie Toqué, Virginie Fruchard
PR Director: Anne-Marie Gibert
Digital Production Studio: Makemepulse
Executive Creative Director: Nicolas Rajabaly
Chief Technology Officer: Antoine Ughetto
Digital Art Director: Guillaume Mitch
Head Of Production: Julien Rault, Gregory Bruneau
Producer: Juliette Desbois
Developer: Christophe Massolin
Post-production Studio: Mikros MPC, Julien Pinot, Nicolas Huguet
Music: Universal
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