ADVERTISING

TVS Raider and TVS Motor Company

Fight For What's Right

Agency: IPG

Description

Why is TVS RAIDER DESTROYING its own bike???
Because they want to make a point.
1 crime against women reported every 3 minutes...NOT OKAY
2 women being sexually assaulted every hour...NOT OKAY
1 married woman beaten to death every hour...NOT OKAY
This is the alarming situation that TVS Raider is trying to tackle with its latest video.
You have a role to play here too. If you flinch, wince or grimace watching this video, share it to spread awareness and help stop violence against women!
#FightForWhatsRight

This professional campaign titled 'Fight For What's Right' was published in India in November, 2021. It was created for the brand: TVS Raider and TVS Motor Company, by ad agency: IPG. This Film medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted about 1 year ago by Ms: Stuti Srivastava of Kinnect.

Credits

Advertising Agency: Kinnect, Mumbai, India

The Danish Canc...

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