TVS Raider and TVS Motor Company

Fight For What's Right

Agency: IPG


Why is TVS RAIDER DESTROYING its own bike???
Because they want to make a point.
1 crime against women reported every 3 minutes...NOT OKAY
2 women being sexually assaulted every hour...NOT OKAY
1 married woman beaten to death every hour...NOT OKAY
This is the alarming situation that TVS Raider is trying to tackle with its latest video.
You have a role to play here too. If you flinch, wince or grimace watching this video, share it to spread awareness and help stop violence against women!

This professional campaign titled 'Fight For What's Right' was published in India in November, 2021. It was created for the brand: TVS Raider and TVS Motor Company, by ad agency: IPG. This Film medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted over 2 years ago by Ms: Stuti Srivastava of Kinnect.


Advertising Agency: Kinnect, Mumbai, India

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