ADVERTISING

UNESCO

History Blocks

Agency: Africa

Description

In the past years, countless historic buildings in the Middle East have been destroyed by countless wars. This huge cultural loss has an even greater impact for the next generations, which will never be able to see or visit these places. Having this in mind, the History Blocks project was created with the support of UNESCO. It is an initiative that takes place inside Minecraft Education Edition, a Microsoft platform with a pedagogical purpose used in schools around the world. The project counted on the participation of teachers who guided – through a pedagogical plan – the collaborative building of monuments that had been destroyed in the Middle East and that had already been projected in the platform.

This professional campaign titled 'History Blocks' was published in Brazil in April, 2019. It was created for the brand: UNESCO, by ad agency: Africa. This Experiential medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted over 3 years ago.

Credits

Advertising Agency: Africa, Brazil
CCO: Sergio Gordilho
ECD: Sophie Schonburg
Head of Art: Bruno Valenca
Copywriters: Daniel Ogawa, Raphael Vandystadt, Juliana Leite, Felipe Duarte
Art Directors: Rick Garcia, Sergio Gordilho, Adriana Barreto
Special Projects Creative Director: Monique Lopes Lima
Special Projects Manager: Juliana Leite, Fernanda Segura
Special Projects Producers: Julia Newman, Isabela Levy, Fernando Alonso
Director of Corporate Social Responsibility: Raphael Vandystadt
Content Director: Filipe Botton
PR: Fabiana Antacli, Carina Miranda, Debora Bacaltchuk
Planning: Rodrigo Maroni, Rafael Camilo
Agency Producers: Rodrigo Ferrari, Tais Olhiara, Mariana Hermeto
Production Company: Hungry Man
Director: Fabio Pinheiro
D.O.P.: Thiago Beck
Client Services: Luisa Ferreira
Executive Producers: Renata Correa, Rodrigo Castello
Producers: Bruna Martinelle, Carolina Popoviski
Production Coordinator: Fernanda Laignier
Post production Coordinator: Rodrigo Oliveira
Post production: Asteroide Filmes
After Effects: Lucas Fuse
Editing: Cadu Silveira, Marssola Rodrigues
Color Grading: Marla Color Grading
Sound Design: Punch Audio

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