Agency Network: 
November 2019


Ukraine WOW: how we turned nation-wide hate into a real "WOW! Ukrainian Railways’ media terrain is based on lots of hate. 120 000 train cars and 260,000+ employees make it harder for the company to change fast. And any its update or achievement faces irony and sarcasm on social media. In 2019 Ukrainian Railways’ decided to change it. On November 4th, 2019, Ukrainian Railways opened Ukraine WOW Interactive Exhibition dedicated to the Railroad Workers Day. Ukrainian Railways’ revitalized former luggage compartment located in the main train station, turning the building that wasn’t used since the 2000s into a new 3900 m2 exhibition space. Ukraine WOW interactive exhibition tells you about Ukraine as if you are taking a train trip together. We filled an exhibition with installations that illustrate situations well-known for any passenger. The project allows its visitors to feel that the railroad is the heart of Ukraine that connects the whole country together.

Experiential advertisement created by Gres Todorchuk, Ukraine for Ukrainian Railway, within the category: Transport.

Advertising Agency: Gres Todorchuk, Kyiv, Ukraine
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